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10 Best SaaS Automation Tools for Sustainable Growth Marketing

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  • Post last modified:July 4, 2024

SaaS companies are growing in popularity as they offer customers products and services without managing the infrastructure. This blog post will discuss 10 SaaS automation tools to help you grow your business!

Skale Money Key Takeaways

  • SaaS automation tools help businesses improve efficiency, reduce manual intervention, and enhance the quality and security of software products.
  • The blog post highlights 10 diverse SaaS automation tools, including HappyScribe for transcription, Appcues for user onboarding, and various marketing and sales automation platforms like HubSpot and Marketo.
  • These tools cater to different aspects of business growth, from lead generation and customer relationship management to landing page creation and email marketing.
  • Pricing for these SaaS automation tools varies widely, with many offering tiered plans to suit businesses of different sizes and needs.
  • When choosing a SaaS automation tool, businesses should consider factors such as ease of use, flexibility, integrations, pricing, and customer support.

What Is SaaS Automation, and Why Do You Need It for Your Business Growth Marketing Efforts?

SaaS automation is the process of automating the software as a service delivery model. This can be achieved through various tools and technologies, such as orchestration, configuration management, and monitoring.

SaaS automation helps improve your business’s efficiency by reducing the need for manual intervention in the software development process. It also helps improve the quality of your software products by ensuring that they are delivered consistently and in a reliable manner. Here are some benefits of using SaaS automation tools:

  • They help you manage and monitor all your SaaS applications in one place and also help you save time and money. These tools also play a significant role in increasing efficiency and productivity and improving overall customer satisfaction.
  • In addition, SaaS automation helps improve your software products’ security by protecting them from unauthorized access and modification. 
  • Finally, SaaS automation helps reduce the cost of your software development by eliminating the need for manual testing and deployment.

Having looked at what SaaS automation tools are and their benefits, let’s now look at the 10 SaaS automation tools you can use.

10 Best SaaS Automation Tools

As a SaaS marketer, you are always looking for ways to automate your marketing tasks so that you can focus on other areas of sustainable growth. Here are some of the top SaaS automation tools that can help you achieve sustainable development:

1)  HappyScribe: Mp3 to Text Conversion Tool

HappyScribe is one of the best SaaS automation tools for sustainable growth, and it’s coming on top of our list. It’s an excellent tool for those looking for a way to convert MP3 to text quickly. One just uploads the mp3 file to get started, and the HappyScribe algorithms will convert it to text in minutes.

The best part is that HappyScribe is more accurate than most human transcribers, so you can be confident that your text will be of the highest quality. Not to mention, HappyScribe is also more affordable than most professional transcription services. So if you need to convert an mp3 to text, HappyScribe is the way to go.

Happyscribe Monthly Pricing:

  • There’s a free plan
  • 17 USD for the Basic plan
  • 29 USD for the Pro plan
  • 49 USD for the Business plan

2) Appcues: User Onboarding Tools

Appcues is another great SaaS used for onboarding. User onboarding is the process of helping new users understand and use your product. It’s a crucial part of the user experience and can make the difference between a loyal customer and a frustrated one.

Appcues user onboarding tools help you create guided tours, interactive tutorials, and in-app messages to help your users get the most out of your product. These tools can simplify complex processes, highlight critical features, and reduce customer churn. With Appcues, you can create and deploy custom onboarding experiences to help your users succeed.

Appcues annual pricing:

  • 249 USD per month for the Essentials Plan
  • 879 USD per month for the Growth Plan
  • You can get a customized plan by contacting a salesperson

3)HubSpot Sales

HubSpot Sales is a SaaS automation tool that helps sales teams close more deals by providing them with the tools they need to be more efficient and effective. It includes a CRM, email tracking, document management, and a deal pipeline.

It also integrates with HubSpot’s marketing and customer service products. HubSpot Sales aims to help sales teams close more deals faster. The company offers a free trial, and plans start at $50 per month per user.

Hubspot monthly pricing:

  • 100 USD for the Sales Hub Professional plan
  • 150 USD for the  Sales Hub Enterprise plan

4) Pardot

Pardot is a SaaS automation tool that is part of the sales force exosystem. It helps sales and marketing teams work together more efficiently. It allows users to create and track marketing campaigns, nurture leads, and score and grade prospects. 

Additionally, Pardot provides valuable insights into how prospects interact with your website and marketing materials. By understanding what’s working and what isn’t, you can constantly optimize your efforts to get the most out of your marketing budget. Pardot is an essential tool for any company that wants to streamline its sales and marketing process.

Pardot pricing

  • 1250 USD per month for the Salesforce Pardot Growth
  • 2500 USD per month for the Salesforce Pardot Plus
  • 4000 USD per month for the Salesforce Pardot Advanced
  • 15000 USD per month for the Salesforce Pardot Premium

5) Marketo

Marketo is a powerful marketing automation tool that helps you create targeted marketing campaigns, track their progress, and measure their success.  Marketo provides a complete suite of tools to automate your marketing processes, from email to social media to lead management.

It also includes features for segmentation, personalization, and analytics. Marketo is easy to use and provides an excellent way for marketing teams to work collaboratively. Overall, it is a perfect tool for managing your marketing campaigns and driving results.

Marketo pricing:

  • Marketo has 4 pricing plans. However, you need to contact them to get the price. 

6) Eloqua

Eloqua is a comprehensive marketing automation tool that helps you manage your leads, nurture them through the sales cycle, and measure your marketing ROI. From email and social media marketing to lead generation and CRM integration, Eloqua provides everything businesses need to automate their marketing processes and achieve their sales goals.

Eloqua’s powerful reporting and analytics capabilities give businesses the insights they need to optimize their campaigns and improve their ROI. With Eloqua’s wide range of integrations, businesses can seamlessly connect their marketing efforts with their sales and CRM systems. With Eloqua, companies have everything they need to take their marketing efforts to the next level.

According to Crozdesk, Eloqua offers premium-only subscriptions with paid plans:

  • $2,000.00/month for the Basic plan
  • $4000.00/month for the Standard plan

7) SalesforceIQ Inbox

SalesforceIQ Inbox is a tool that helps you automatically prioritize and follow up on your sales leads so that you can close more deals. It uses artificial intelligence to prioritize and route customer communication and provides tools for managing sales process workflows. 

In addition, SalesforceIQ Inbox integrates with Salesforce Sales Cloud, making it a valuable tool for sales teams who use Salesforce CRM.

According to TrustRadius, Salesforce Inbox has 4 pricing edition(s), from $25 to $300.

  • 25 USD per month per user for the Essentials plan
  • 75 USD per month per user for the Professional plan
  • 150 USD per month per user for the Enterprise plan
  • 300 USD per month per user for the Unlimited plan

8) Growbots

Growbots is a tool that helps you find and contact potential customers to generate more qualified leads. The software provides users with a list of potential customers and then automates reaching out to them through various channels such as email, social media, and phone.

Growbots also offers several features to help businesses track their progress, including the ability to track customer engagement and conversion rates. In addition, the software integrates with several popular CRM tools, making it easy for businesses to manage their customer relationships. Growbots is an effective tool for helping companies reach new customers and grow their businesses.

Growtbots pricing:

  • 49 USD per month for the outreach plan
  • 199 USD per month for the All-in-one plan
  • You can also get a cistomized plan by contacting a salesperson

9) LeadPages

LeadPages is a SaaS automation tool that makes it easy to create and manage high-converting landing pages. With LeadPages, you can quickly create beautiful, optimized landing pages designed to convert.

LeadPages also offers a powerful drag-and-drop page builder, making it easy to customize your pages to match your brand. In addition, LeadPages integrates with popular email marketing and CRM tools, making it easy to capture leads and track conversions. 

If you’re looking for a landing page solution that can help you increase conversions, LeadPages is worth considering.

LeadPage Monthly pricing

  • 49 USD per month for the Standard plan
  • 99 USD per month for the Pro plan
  • You can customize a plan for your business needs.

10) Unbounce

Unbounce is a SaaS automation tool that helps online marketers and business owners increase conversions by creating, optimizing, and publishing landing pages. It also allows users to A/B split test their pages to see which version performs better. Additionally, Unbounce provides real-time analytics to track its page performance over time.

Using some of these top SaaS automation tools lets you free up your time to focus on other areas of sustainable growth for your business. As a SaaS marketer, it’s essential to always look for new ways to automate tasks. This not only makes life easier but also allows for more sustainable growth in

5 Things to Look for in a Good SaaS Automation Tool

When it comes to finding a SaaS automation tool that fits your business, there are a few key things you should look for. Here are the five most important factors to consider when choosing a SaaS automation tool:

  • Ease of use: The last thing you want is a SaaS automation tool that’s difficult to use. Look for a tool with an intuitive interface and easy-to-understand features.
  • Flexibility: A good SaaS automation tool should be able to adapt to your changing needs. Choose a tool that can be configured to fit your specific requirements.
  • Integrations: Make sure the SaaS automation tool you choose can integrate with the other software applications. This will make it easier to manage your data and workflows.
  • Pricing: When it comes to pricing, you should look for an affordable SaaS automation tool that offers a flexible pricing model. Choose a tool that won’t break the bank but still has the needed features.
  • Customer support: Good customer support is essential for any software application. Look for a SaaS automation tool that offers 24/seven customer support if you run into any issues.


So there you have it – our top 10 SaaS automation tools for sustainable growth marketing. These tools can help your business achieve its goals and grow healthy and scalable. By keeping these five factors in mind, you can be sure to find a SaaS automation tool that’s right for your business. With the right tool, you’ll be able to streamline your processes. 


What is SaaS automation? 

SaaS automation is the process of automating the software as a service delivery model, improving efficiency and reducing the need for manual intervention in software development and business processes.

How can SaaS automation tools benefit my business? 

SaaS automation tools can help improve efficiency, reduce costs, increase productivity, enhance customer satisfaction, and provide better security for your software products.

Are these SaaS automation tools suitable for small businesses? 

Many of the tools mentioned offer plans suitable for small businesses, including free tiers or affordable pricing for basic features. It’s important to evaluate each tool based on your specific needs and budget.

Can I integrate these SaaS automation tools with my existing software? 

Most of these tools offer integration capabilities with popular CRM and marketing platforms. It’s best to check the specific integrations offered by each tool to ensure compatibility with your existing systems.

How do I choose the right SaaS automation tool for my business? 

Consider factors such as ease of use, flexibility, integration capabilities, pricing, and customer support. Also, evaluate your specific business needs and choose a tool that aligns with your growth goals.