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8 Factors to Consider when choosing ActiveCampaign alternatives.

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  • Post last modified:July 4, 2024

When it comes to email marketing and automation, ActiveCampaign has been a popular choice for businesses of all sizes. This is because of the automation features it provides and how it helps businesses manage their clients and run efficiently. 

ActiveCampaign is popular in the industry but other SaaS automation tools compete with ActiveCampaign and could be a better fit. It’s essential to explore alternatives to find the perfect fit for your specific needs. In this comprehensive guide, we’ll compare ActiveCampaign alternatives based on different aspects.  

Skale Money Key Takeaways

  • Pricing is a crucial factor when choosing an ActiveCampaign alternative, with options like Mailchimp, HubSpot, and ConvertKit offering various pricing structures.
  • User-friendliness varies among platforms, with MailerLite being more beginner-friendly and Sendinblue offering a balance between usability and functionality.
  • Features differ across platforms, with some alternatives like Klaviyo and Drip focusing on specific niches such as e-commerce.
  • Scalability is important for growing businesses, with ActiveCampaign suiting small to mid-sized companies and alternatives like Marketo better for large enterprises.
  • Email deliverability is critical, with ActiveCampaign, Campaign Monitor, and Mailjet all offering robust features to maximize inbox placement.

ActiveCampaign alternatives Factors

1. Pricing

Pricing is often a significant factor in choosing a marketing automation platform. As a business, value for money is paramount. You don’t want to break the bank when choosing an email marketing platform. 

While ActiveCampaign offers competitive pricing plans, ActiveCampaign alternatives like Mailchimp, HubSpot, and ConvertKit provide different pricing structures to suit various budgets and requirements. Here’s a breakdown of their pricing tiers and features.

PLATFORMPlan 1Plan 2Plan 3Plan 4 
Starts at$9/MObilled annually for the Lite PlanStarts at$49/MObilled annually for the Plus planStarts at$149/MObilled annually for the Professional plan Starts at$259/MObilled annually for the Enterprise Plan
MailChimp PricingStarts at$ 0 for the free planStarts at$6.50/month for 12 months for the Essentials planStarts at$10/month for 12 months for the Essentials planStarts at$ 175/month for 12 months for the Premium plan
HubSpot PricingStars at $15/mo/seat

Billed annually 
For individuals and small teams
Starts at$800/moIncludes 3 seatsAdditional seats start at $45/mo
For individuals and small teams
Starts at$800/mo billed annually

Includes 3 seatsAdditional seats start at $45/mo

For businesses and enterprises

Starts at$3,600/mo billed annually

Includes 5 seatsAdditional seats start at $75/mo

For businesses and enterprises
ConverKitStarts at $0/monthFree for up to 1,000 subscribers

For the free plan
Starts at $108 billed annually for up to 300 subscriberStarts at $290 billed annually for up to 300 subscribers

For the creator pro plan 

2. Ease of Use

User-friendliness is crucial for efficient workflow. While ActiveCampaign boasts a robust set of straightforward user interfaces, ActiveCampaign alternatives like MailerLite and Sendinblue also offer intuitive interfaces.

ActiveCampaign’s interface can be overwhelming for new users due to its complexity, but it offers extensive capabilities for customization and automation, which may appeal to experienced marketers and business owners. 

MailerLite provides a more intuitive and beginner-friendly interface, with straightforward navigation and drag-and-drop functionality, making it ideal for newcomers to email marketing. 

Sendinblue strikes a balance between usability and functionality, offering a user-friendly interface with customizable templates and multi-channel marketing options, suitable for both beginners and businesses seeking versatility. 

MailerLite’s simplicity makes it best for beginners, ActiveCampaign’s complexity suits experienced users, and Sendinblue offers a middle ground suitable for a range of users

3. Features

Each marketing automation platform comes with its unique set of features. ActiveCampaign excels in email marketing and automation but lacks other features whereas ActiveCampaign alternatives like Klaviyo and Drip focus on specific niches such as e-commerce and customer relationship management

Here are some key features across the three platforms:

  • Email Marketing
  • Online Marketing
  • Reporting & Analytics 
  • Lead Management
  • Reporting & Analytics

4. Customer Support

Effective customer support is crucial when choosing a platform like ActiveCampaign, or ActiveCampaign alternatives such as GetResponse, or AWeber. Timely assistance via live chat and phone support minimizes disruptions to users’ workflow. 

Diverse support channels cater to varied user preferences, including self-service options like comprehensive knowledge bases. Responsive support teams with knowledgeable representatives ensure efficient issue resolution. 

Extensive documentation and tutorials empower users to navigate the platform independently. User feedback and satisfaction ratings provide valuable insights into the platform’s customer support quality. Prioritizing platforms that excel in these areas fosters a positive user experience and long-term satisfaction.

5. Customization and Flexibility

Tailoring your marketing campaigns to meet specific requirements is essential for success. ActiveCampaign offers robust customization options, other ActiveCampaign alternatives like Omnisend and Autopilot provide advanced automation capabilities and flexible campaign customization features, allowing you to create personalized experiences for your audience. Here’s how they differ:

ActiveCampaign stands out for its robust customization options, allowing users to create highly personalized marketing campaigns tailored to individual preferences and behaviors. With features like dynamic content, conditional logic, and advanced segmentation, ActiveCampaign empowers users to deliver targeted messages that resonate with their audience on a deeper level.

Omnisend, another ActiveCampaign alternative, emphasizes advanced automation capabilities combined with flexible campaign customization features. Users can leverage Omnisend’s automation workflows to streamline their marketing efforts and create personalized customer journeys across multiple channels. Additionally, Omnisend offers customizable templates and drag-and-drop editors, enabling users to design visually appealing campaigns without coding expertise.

Autopilot distinguishes itself with intuitive automation tools and flexible campaign customization features. Users can create sophisticated automation workflows using a visual canvas, allowing for easy customization and optimization of customer journeys. Autopilot also offers customizable email templates and dynamic content blocks, empowering users to create engaging and personalized campaigns tailored to their audience’s preferences.

6. Scalability

Scalability is vital as businesses expand to meet growing demands. The best platform is one that is suitable for both onsite business and remote business.  Each platform varies in its scalability and suitability for different company sizes:

ActiveCampaign is well-suited for small to mid-sized businesses, offering scalability that aligns with their growth trajectory. Its flexible pricing plans and intuitive interface make it accessible to startups and growing companies seeking to enhance their marketing efforts without overwhelming complexity. 

With ActiveCampaign, smaller businesses can efficiently manage their marketing activities and scale their operations as they expand their customer base.

For larger enterprises requiring enterprise-level scalability and advanced features, Active Campaign alternatives like Marketo and Pardot are better suited. Marketo and Pardot are specifically designed to meet the needs of large-scale marketing operations, offering robust infrastructure, advanced automation capabilities, and extensive integration options.

These platforms are equipped to handle complex marketing campaigns, extensive data management, and integration with other enterprise systems, making them ideal choices for enterprises with significant marketing resources and requirements.

7. Deliverability

Ensuring your emails reach your subscribers’ inboxes is paramount for successful email marketing campaigns. ActiveCampaign maintains high deliverability rates, but so do other ActiveCampaign alternatives like Campaign Monitor and Mailjet offer robust spam and compliance features, maximizing your email deliverability and engagement rates. Here’s how they compare:

ActiveCampaign is known for maintaining high deliverability rates, thanks to its focus on email authentication, spam compliance, and sender reputation management. The platform employs advanced algorithms to monitor and optimize email delivery, ensuring that messages reach subscribers’ inboxes effectively. ActiveCampaign’s comprehensive deliverability features contribute to higher engagement rates and better campaign performance.

Campaign Monitor also prioritizes email deliverability by offering robust spam and compliance features. The platform provides tools for email authentication, list hygiene, and content analysis to improve deliverability and minimize the risk of emails being flagged as spam. Campaign Monitor’s emphasis on deliverability ensures that users can effectively reach their target audience and drive engagement through email campaigns.

Mailjet distinguishes itself by focusing on optimizing deliverability through features like dedicated IP addresses, real-time monitoring, and deliverability consulting services. The platform offers tools to enhance sender reputation, maintain inbox placement, and improve email engagement metrics. Mailjet’s proactive approach to deliverability ensures that users can reliably deliver emails to their subscribers’ inboxes and achieve their marketing goals.

8. User Reviews and Feedback

Learning from the experiences of other users can provide valuable insights into the strengths and weaknesses of each platform. ActiveCampaign Alternatives like Moosend offer case studies and success stories showcasing tangible results businesses achieve using their platforms, providing inspiration for your marketing strategies.

ActiveCampaign is known for its extensive collection of customer reviews, case studies, and success stories, highlighting the platform’s effectiveness in driving business results. These resources offer insights into how businesses across various industries have leveraged ActiveCampaign’s features to achieve their marketing objectives, serving as valuable reference points for prospective users.

Moosend, as an ActiveCampaign alternative, also offers case studies and success stories showcasing tangible results achieved by businesses using the platform. These real-world examples provide inspiration and demonstrate how Moosend’s features and capabilities can be applied to improve marketing strategies, drive engagement, and increase ROI.

When comparing platforms based on customer reviews, case studies, and success stories, it’s essential to consider factors such as the relevance of the examples to your business goals, the diversity of industries represented, and the depth of insights provided. Both ActiveCampaign and Moosend excel in providing compelling evidence of their effectiveness through real-world success stories, making them valuable resources for businesses seeking to make informed decisions about their marketing technology investments.


Choosing the right marketing automation platform is crucial for achieving your business goals. By comparing these ActiveCampaign alternatives across various aspects such as pricing, features, customer support, and scalability among others, you can find the perfect fit that aligns with your requirements and budget.


Popular alternatives include Mailchimp, HubSpot, ConvertKit, MailerLite, Sendinblue, Klaviyo, and Drip.

How do ActiveCampaign alternatives compare in terms of pricing? 

Pricing varies widely, from free plans to enterprise-level options costing thousands per month. It’s important to compare features and limitations across pricing tiers.

Which ActiveCampaign alternative is best for beginners? 

MailerLite is often considered more intuitive and beginner-friendly, with a straightforward interface and drag-and-drop functionality.

How do ActiveCampaign alternatives handle email deliverability? 

Platforms like Campaign Monitor and Mailjet offer robust spam and compliance features to maximize email deliverability and engagement rates.

What factors should be considered when choosing an ActiveCampaign alternative? 

Key factors include pricing, ease of use, features, customer support, customization options, scalability, deliverability, and user reviews.